In his annual welcome address at Symposium, Ric Rhinehart has a tradition of offering predictions about the future of coffee. He makes a compelling argument - that we must use intelligent collaboration to shape the future of Specialty Coffee.
For Symposium 2013, marketing expert Tracy Ging collaborated with filmmaker Nicholas Cho, who interviewed subjects from recent research conducted by SCAA. The result is a journey into the mind of the specialty coffee drinker.
Alejandro’s tale is engaging and inspiring, and echoes the story behind the founding of many of our companies: a simple inspiration leads to a leap of faith, acts of kind strangers, a little luck and a ton of hard work. Don’t miss this motivating piece of the Symposium 2013 story.
To introduce Symposium’s series on coffee leaf rust, we knew we needed some deep background. What’s the history of coffee rust? What is its relationship with other rusts? How does it work, and spread? How does it compare with other agricultural pests? And, most importantly, how might the coffee industry learn from the broader agricultural community in designing successful responses to pests?
Symposium celebrates new thinking in coffee- innovative ways to address our challenges, concepts that build our businesses, and fuel to push our industry forward.
We invite thought leaders from a variety of disciplines to share their work at Symposium, and these talks have become a dynamic force for progress in specialty coffee.
Symposium is the place we share new scientific, agricultural, and economic research that are essential for understanding the rapidly changing coffee world.