An exploration of the relationship between coffee and its drinkers, including the introduction of new research about the specialty coffee consumer and a presentation of new merchandising strategies.

A discussion about the next generation of sensory analysis and implications for quality control, product development, and marketing.

An examination of adaptive strategies for climate change and collaborative solutions in the supply chain to mitigate business risk and address the question -- where can coffee have the greatest impact?

Guided dialogue about the market and pricing issues — have we hit a point of pain for consumers, is specialty coffee sliding on quality, and what is the incentive for growers now?