A strong brand is built on a foundation of generosity and influence. Sharing good ideas, being intentional, and listening to your instinct are essential to creating a memorable and influential brand identity, as well as unique and positive experiences in the cafe setting. Al Keating explores these concepts in this hugely popular and entertaining talk from Symposium 2014.
Legendary taste professional Gail Vance Civille delivers a compelling story of sensory science and the coffee trade: how taste works, some of the tools available to us, and new frontiers in flavor analysis. This talk gives an important background to any taste professional’s exploration of the cutting edge of sensory science.
In this important talk from Symposium 2014, David Piza discusses some of the challenges we are facing because of coffee leaf rust, an issue that affects the entire coffee supply chain. Piza explains that there are many opportunities to get involved and do something to work towards finding solutions.
At the end of the first session at Symposium 2014, Laila Ghambari, the newly crowned 2014 U.S. Barista Champion and a member of the Barista Guild of America Executive Council, was invited onto the stage to talk about a special feature of the event: the coffee service.
Symposium celebrates new thinking in coffee- innovative ways to address our challenges, concepts that build our businesses, and fuel to push our industry forward.
We invite thought leaders from a variety of disciplines to share their work at Symposium, and these talks have become a dynamic force for progress in specialty coffee.
Symposium is the place we share new scientific, agricultural, and economic research that are essential for understanding the rapidly changing coffee world.