SCAA Symposium Sessions

2013 | Part I: Introduction, a Look at Symposium, and the Long View

We begin by looking at macroeconomic and global trends in coffee: Where are we going? How has our history shaped

2013 | Part II: Coffee Leaf Rust: History, Crisis, and Response

The biggest coffee news of 2013 is the Coffee Leaf Rust outbreak in Central America, which is having a profound

2013 | Part III: Coffea Genetics: Unlocking the Possibilities

What is our current understanding of the coffea genus? What has led to the genetic restriction we see in coffee agriculture worldwide?

2013 | Part IV: Collaboration and Potential

The theme of collaboration has been central to the last two Symposia. This year, we’ll explore new and exciting collaborations

2013 | Part V: The Power of Innovation and The Market

Collaboration is a powerful tool, but the success of the free markets has demonstrated that innovation and enterprise go hand

2013 | Part VI: A Deeper Understanding of the Specialty Coffee Consumer

In 2012, Symposium began a series dedicated to consumer research, giving Symposium delegates a cutting-edge glimpse into the mind of

2012 | Re-Envisioning the Retail Experience

Driving the value proposition up requires innovation, creativity, and authenticity. James will combine those principles to present a vision for

2012 | What’s Cool About Coffee

Building off the previous presentations, this session will narrow in on how specialty coffee can craft a more compelling story

2012 | Understanding the Consumer

Insights from a recent qualitative study conducted by the SCAA will be revealed, including profiles, motivations, and buying habits of

2012 | Category Comparisons

This session will explore the parallells between specialty coffee and other industries, specifically cheese, beer, and other alcoholic beverages. Infusing

2012 | Reinventing the Coffee Game

Exploring the realities and challenges for specialty coffee as the industry works to develop its identity at the café level

2012 | Adjusting to Market Realities

The market remains elevated and volatile, encouraging much discussion and debate about where it is headed — this session brings

2012 | Evolving the Business Model

We have entered a period where the dynamic has reversed — global consumption is outpacing production. This places new demands

2012 | Strengthening the Supply Chain: Part One

Improving Farmer Remuneration: The Drive for Transparency | The government of Honduras is backing a major initiative that introduces broad-scale

2012 | Strengthening the Supply Chain: Part Two

Working Efficently Despite Inefficiencies :: Increased productivity in Eastern Africa represents an enormous opportunity for the farmers, the economies of those countries,

2012 | Shifting a System

Business is constantly evolving, but when industries face unprecedented challenges, large-scale transformation happens, and it happens in many ways. This presentation